Privacy Policy

Welcome to AuthenticityHouse ("AuthenticityHouse", "we", "our", or "us").

We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and safeguard your information when you use our website, authentication services, API services, mobile applications, or any related products and services (collectively, the "Services").

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

AuthenticityHouse is an independent luxury authentication company providing authentication services for designer handbags, accessories, watches, jewelry, sneakers, collectibles, and other luxury products.

We combine expert human knowledge with advanced technologies, including artificial intelligence, computer vision, and machine learning, to assist our authentication process.

AuthenticityHouse operates independently and is not affiliated with, endorsed by, sponsored by, or authorized by any brand referenced on our website.

We collect information in several ways depending on how you interact with our Services.

Information You Provide

• Name
• Email address
• Phone number
• Billing information
• Shipping address
• Company information (for business customers)
• Account credentials
• Customer support communications
• Authentication requests
• Photos of items submitted for authentication
• Product descriptions
• Serial numbers or date codes
• Purchase documentation or receipts (when provided)

Information Collected Automatically

• IP address
• Browser type
• Device information
• Operating system
• Pages visited
• Referral website
• Time spent on pages
• Cookies and analytics information
• Security logs

Information from Third Parties

• Payment processors
• Identity verification providers
• Cloud hosting providers
• Analytics providers
• Fraud prevention services
• Marketplace integrations

We use your information to:

• provide authentication services;
• process orders and payments;
• generate authentication reports and certificates;
• communicate with you;
• improve our Services;
• detect fraud;
• maintain security;
• comply with legal obligations;
• provide customer support;
• develop new authentication technologies;
• improve our AI-assisted authentication models.

We only process personal information where we have a lawful basis to do so.

AuthenticityHouse uses artificial intelligence, computer vision, and machine learning technologies to support our authentication workflows.

These technologies may assist with:

• image quality assessment;
• logo recognition;
• hardware recognition;
• OCR and serial number extraction;
• pattern recognition;
• anomaly detection;
• workflow automation.

AI is used solely to support our authentication specialists and quality assurance processes. No authentication result is issued solely through automated decision-making.

Images submitted for authentication are used exclusively to:

• authenticate your item;
• generate authentication reports;
• improve quality assurance;
• prevent fraud;
• improve our authentication methodologies;
• support internal research and development.

Whenever possible, images used for internal research or AI improvement are anonymized or de-identified. We do not sell your submitted images.

Our website uses cookies and similar technologies to:

• remember your preferences;
• maintain secure sessions;
• improve website performance;
• analyze website traffic;
• measure marketing effectiveness.

You may control cookies through your browser settings or our cookie preference center. Disabling certain cookies may affect website functionality.

To operate our Services, we work with carefully selected third-party providers, which may include:

• cloud hosting providers;
• payment processors;
• email providers;
• customer support platforms;
• analytics providers;
• AI service providers;
• fraud detection providers.

These providers process personal information only as necessary to perform services on our behalf and are required to maintain appropriate security measures. We do not sell your personal information to third parties.

Protecting customer information is one of our highest priorities.

We use industry-standard security measures including:

• encrypted data transmission (HTTPS/TLS);
• encrypted storage where appropriate;
• access controls;
• multi-factor authentication;
• secure cloud infrastructure;
• continuous monitoring;
• regular security reviews.

Although we take reasonable precautions, no online system can guarantee absolute security.

We retain personal information only for as long as necessary to:

• provide our Services;
• comply with legal obligations;
• resolve disputes;
• prevent fraud;
• maintain business records.

Authentication reports may be retained for longer periods to support future verification requests and customer service. Uploaded images may be securely deleted after they are no longer required for these purposes, subject to applicable legal and operational requirements.

Depending on your location, you may have the right to:

• access your personal information;
• correct inaccurate information;
• request deletion of your information;
• restrict processing;
• object to certain processing activities;
• withdraw consent;
• request data portability;
• opt out of marketing communications.

To exercise your rights, please contact us using the information provided below.

Our Services are not intended for individuals under the age of 16.

We do not knowingly collect personal information from children.

If we become aware that we have collected personal information from a child without appropriate consent, we will delete that information as soon as reasonably possible.

Our infrastructure and service providers may process information in different countries.

When personal information is transferred internationally, we implement appropriate safeguards designed to protect your information in accordance with applicable privacy laws.

We may update this Privacy Policy from time to time to reflect changes in our Services, technology, or legal requirements.

The latest version will always be available on this page. Continued use of our Services after updates constitutes your acceptance of the revised Privacy Policy.

If you have any questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us.